In a competitive job market, it is important after sending a resume to follow up — not just with an email, but also by phone. Same thing when selling a product or service. When is the best time to call? Here are a few tricks I learned in my cold calling days. (Actually, I am still in my cold calling days.)
The normal work day used to be 9 AM to 5 PM, but for many, it has shifted from 8:30 AM to 4:30 PM.
10 to 11:30 AM is prime meeting time
11:30 AM to 2 PM is when people are most likely lunching
2 to 4 PM is prime meeting time again
Try to reach people early in their work day from 8:30 to 9:30 AM., before they get into meetings.
If you want to reach an executive, try calling at 7:45 AM or even earlier. Many are already in their office by then and a surprising number will pick up their own phone before their secretary/assistant arrives.
If you don’t reach your person in the morning, try again in late afternoon: 4 PM – 4:30 PM or 5 PM.
And of course, you can always ask an assistant or receptionist, “When is the best time to reach him/her?”
The first few cold calls might feel painfully awkward. Gather up your courage and do it. If you don’t, think about the job (or sale) going to the other person who will.
Thank you to our friends at the Culture & Manners Institute for sharing their wisdom with us weekly.